Why Is Food Photography Vital For Your Restaurant Website and Menu?

 Won’t your mouth get watered after seeing a cheesy sandwich? Or don’t you feel hungry looking at the well-garnished plate of pasta?

Yes! The visual appeal of food is unavoidable. And that is why restaurant owners hire food photographers instead of relying on their smartphones for websites and menus. The quality you want can only come from a professional photographer.

Here, we tell you why food photography is essential and how it helps you get more clients!

Why is Food Photography Important for Your Restaurant’s Success?

Okay! Before we get into the why let’s explore: what is food photography?

It is a type of photography that snaps attractive photos of food. These photographs get used in menus, ads, cookbooks, packaging, websites, and so on. All restaurants get benefits after acknowledging the importance of food photography and using it as a tool to grow their business.

Why? Let us explore!

Food Photography Statistics:

Do you know people usually can recall only 10% of the information they read or hear? But, when you pair that information with a relevant image, the percentage skyrockets to 65%. That is why 46% of marketers say photography is vital to their sales and marketing approach.

In early 2018, an estimated 84% of communication was visual. If you add colourful images to your content, you will get 94% more views than without. Yes! The restaurants switch to photo-based menus in online ordering because their conversion rates increased by 25%.

And the reasons are:

It Makes A Fantastic First Impression

The colourful, mouth-watering images can draw the customers’ attention, increase their appetite, and trigger visual hunger. If they find such photos on your website, they remember your restaurant for a long.

It Increases Sales

As we mentioned, consumers get stuck looking at the juicy, perfectly-shaped burger. They rarely avoid buying. On the other hand, it might taste good, but the bad quality, angle, and composition of the photo can deter your customer from buying it.

It’s A Number One Marketing Tool!

You already know the importance of high-quality snapshots in advertising is undeniable. You can post them on social media to attract followers, use them in ads to get more website traffic or integrate them to make the latest promotional strategy. Plus, upload them to food apps to get more customers.

It Builds Trust And Credibility

Customers like knowing what they will get when they visit your place or browning your website. Surprises may excite you, but seldom when it comes to food. That is why having professional food photos on your website and the menu is needed. It shows professionalism and creates trust.

However, be careful not to overpromise! It only leads you to disappoint when the customer gets the actual meal.

Hire A Passionate Photographer!

Are you looking for a passionate food photographer for your restaurant? You can consider ANDRE MARTIN PHOTOGRAPHY. He has earned a reputation as one of Australia’s leading food photographers. His natural ability to capture colour and texture, paired with his lifetime of experience in lighting and composition provides exceptional outcomes. To contact, visit andremartinphoto.com now!